Festivals Come Early. Have brands become power bullies?
Festivals in every religion are the occasion of unlimited joy, happiness and coming together of individuals as a family or as a whole in society. Every major religion in the known historic past of humans have been associated with happiness which can come in the forms of socialising, cuisines, dancing, music, festivities or any other form compelling to an individual. But the recent times have seen a major shift in how we as individuals and as a society see a festival, because of our increasing circles in this growing world, the boundaries of happiness have reached a level where individuals can’t really define them for themselves, in rarest of occasions we see a set boundary for happiness. As we have no limit for the happiness anything can have, people have started to reach levels which were unknown in the past, which is subjective, as a result we have seen people lavishly investing in the material comforts. For example, a 5 year old kid is even happy by seeing the sight of ...